LuLa … Sorry Roe

I was aware of this Multi-Level Marketing company (or MLM) called LuLaRoe and that they sold leggings with funky patterns.  So, I perceived it to be like Avon, Mary Kay, Herbalife, or Amway.  

I started watching LuLaRich on Amazon’s Prime Video and what I didn’t anticipate is how cultish it is.  From the love of the products to the leadership rallies; it just seemed that everyone (at least at some point in their career at the company) had this irrepressible enthusiasm for the company.  I’ve never participated in an MLM; so other companies could very well be this way for all I know. 

According to this docuseries, the company gets its name from Mark and DeAnne Stidham’s eldest three granddaughters:  Lucy, Lola, and Monroe to form LuLaRoe.  As I watched this there hashtags; such as #LuLaLovliness or #LulaBelles; being shown on the screen.  Then the retailers (as they are called) start talking about being LuLaFamous and one even wanted to get her husband a vanity license plate that read LuLaBro.   

I started to feel sorry for the third granddaughter.  It started to become LuLa <something> - LuLa <anything> really.   Roe seemed to get pushed aside with some of the corporate messaging.    Of course, by the end of the series it is clear the company is receiving a lot of unwanted attention.  Maybe it’s a good thing for Roe to be left out of some of that messaging.